STAND UP COMEDY POSTER DESIGN, AS A MEDIA FOR ARTS PROMOTION IN PADANG CITY

Abstract

This study examines the design of stand-up comedy posters as a medium for promoting arts in Padang City. Despite the increasing popularity of stand-up comedy, the industry still faces challenges in reaching a wider audience. This research aims to develop an effective poster design strategy by combining contemporary graphic design principles with Minangkabau cultural elements. The research methodology includes audience needs analysis, study of stand-up comedy poster design trends, and design experiments followed by evaluation through focus group discussions. The results show that integrating local cultural elements into poster design can enhance appeal and cultural relevance. The "Modern Tradition" concept, which combines modern aesthetics with typical Minangkabau motifs and colors, was deemed most effective in meeting the criteria of visibility, readability, and ability to convey information. This research contributes to the development of visual communication design theory in the context of multicultural societies and offers a model for creating designs responsive to specific cultural contexts. These findings have important implications for local design practices, creative industry development, and cultural preservation. The study concludes that a culturally-sensitive design approach can catalyze the growth of the stand-up comedy industry in Padang City while promoting local cultural heritage.