AN ANALYSIS OF AFFECTIVE MEANING IN TOURISM ADVERTISEMENT
Abstract
The criteria of affective meaning can be named the expression of the language user in describing the object being discussed. In this case, the aims are to provide an overview of the use of affective meaning in tourism advertisements in West Sumatra. This study used a descriptive method, which provided a description of what is in tourism advertisements. The data was taken by purposive sampling from the last two years of Tourism in West Sumatera with 17 advertisements. Note-taking and observation sheets were used to collect the data and analyzed based on each category of affective meaning. The result showed that there were several combinations of language functions in producing affective meaning, namely expressive, directive, and aesthetic functions. The affective meaning in these advertisements is intended to give an impression that is influencing and attracting the readers’ attention to the object being discussed. Last, there was no emotional affective meaning function has been found.
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DOI: https://doi.org/10.51817/jas.v2i1.25
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