LANGUAGE VARIATIONS IN SOLOK SELATAN SPECIAL STUDY OF SOCIOLINGUISTIC STUDY

Abstract

The purpose of this study was to find out the language variations used in South Solok souvenirs. This research will be discussed in a Sociolinguistic study, namely to look at language variations based on meaning, based on context, and based on lexical. The type of research used in this research is qualitative research. The data in this study are brands of souvenirs typical of South Solok. The source of the data used is the Office of Cooperative Industry and Trade of South Solok Regency (Koperindag). Data was collected using observation techniques and documentation techniques. Data were analyzed using the distribution method with the technique used, namely the technique for direct elements. . Based on the results of the study it was found that language variations on trademarks of souvenirs typical of South Solok with a study of the types of diction found that based on meaning there were 20 language variation data including 13 denotation data and 7 connotation data. Based on the context, there are 14 data on language variations in linguistic and non-linguistic contexts. Based on the lexical, there are 16 data on language variations including 4 data on homonyms, 4 data on polysemy, 4 data on hypernyms, and 4 data on hyponyms. Based on the data above, it is stated that language variations on the souvenir trademarks typical of South Solok tend to use denotations using their own names on the souvenir brands.