Articles Open Access (CC BY 4.0) Vol. 6 No. 1 (2025) pp. 56-70

AN ANALYSIS OF AFFECTIVE MEANING IN TOURISM ADVERTISEMENT

Authors

  • Yelliza Yelliza 1,✉
  • Siska Siska 1
  • Ahmad Nusi 2
  1. STKIP PGRI Sumatera Barat
  2. Politeknik Negeri Ambon

marks the corresponding author.

  • Received: 2021-07-31
  • Published 2026-05-03
DOI: https://doi.org/10.51817/jas.v2i1.25
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Abstract

The criteria of affective meaning can be named the expression of the language user in describing the object being discussed. In this case, the aims are to provide an overview of the use of affective meaning in tourism advertisements in West Sumatra. This study used a descriptive method, which provided a description of what is in tourism advertisements. The data was taken by purposive sampling from the last two years of Tourism in West Sumatera with 17 advertisements. Note-taking and observation sheets were used to collect the data and analyzed based on each category of affective meaning. The result showed that there were several combinations of language functions in producing affective meaning, namely expressive, directive, and aesthetic functions. The affective meaning in these advertisements is intended to give an impression that is influencing and attracting the readers’ attention to the object being discussed. Last, there was no emotional affective meaning function has been found. 

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Vol. 6 No. 1 (2025)

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CC BY 4.0

Copyright (c) 2026 Copyright (c) 2021 Ahmad Nusi, Yelliza Yelliza, Siska Siska

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