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Home > Archives > Vol 2, No 1 (2024)

Table of Contents

Articles

PENGARUH LITERASI KEUANGAN, KUALITAS LAYANAN, PROMOSI PENJUALAN ONLINE, GAYA HIDUP DAN KEMUDAHAN PENGGUNAAN APLIKASI BELANJA ONLINE TERHADAP PERILAKU BELANJA ONLINE PENDUDUK KOTA PADANG PADA E-COMMERCE SHOPEE Heni Priansah, Mona Amelia, Dina Amaluis

PDF 1-10

THE INFLUENCE OF BRAND IMAGE, PRICE, CONSUMER TASTES, CELEBRITY ENDORSERS AND PROMOTIONS ON THE DECISION TO PURCHASE A YAMAHA N-MAX MOTORCYCLE IN THE DISTRICT WEST PASAMAN Sri Wulandari, Jolianis Jolianis, Mareta Kemala Sari

PDF 11-18

ANALYSIS OF TOURISM REVENUE CONTRIBUTION TO REGIONAL ORIGINAL INCOME AND GROWTH ECONOMY IN PADANG CITY Arieska Ayu

PDF 19-31

Influence of economic growth, household consumption, government expenditire, unemployment and poverty on development index distric/city people on the province west sumatera Newes Saleleusik

PDF 32-40

INFLUENCE OF BRAND EXPERIENCE, BRAND TRUST AND BRAND IMAGE TOWARDS BRAND LOYALTY (FOR USERS OF LEVI'S BRAND JEANS IN PADANG CITY) Erita Ita Syofyan

PDF 41-59