Assistance in AI-Based Logo Design and Digital Marketing Strategy to Enhance Brand Identity and Marketing Capacity of MSMEs in Padang City

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in supporting the local economy of Padang City. However, many MSMEs still face challenges in developing a professional brand identity and implementing effective digital marketing strategies. This community service program aimed to improve the capacity of MSME actors through assistance in designing logos using Artificial Intelligence (AI) technology and implementing digital marketing strategies. The program was conducted using participatory methods consisting of needs assessment, training, hands-on practice, mentoring, and evaluation. AI-based design platforms were utilized to facilitate participants in creating attractive and representative business logos, while digital marketing training covered social media optimization, content creation, branding, and online promotional strategies. The results indicated that participants successfully developed more professional business logos, improved their understanding of branding concepts, and enhanced their ability to utilize digital marketing platforms for business promotion. Furthermore, participants demonstrated increased confidence and digital competence in promoting their products through various online media. This community service activity confirms that integrating AI technology with digital marketing assistance is an effective approach to strengthening the competitiveness and sustainability of MSMEs in the digital era specially in Padang City.