A MARKETING BREAKTHROUGH FOR MSME PRODUCTS THROUGH DIGITAL MARKETING
Abstract
ABSTRACT
The goal of this study is to better understand micro, small, and medium-sized enterprises (MSMEs) so that technology can be used as a marketing innovation for the goods they manufacture. Socialization about the value of utilizing digital marketing in the promotion of an MSME product is the strategy adopted in this study. According to the study's findings, despite the fact that MSME players are crucial to the nation's economy, they have not fully embraced technology, in this case digitization. MSMEs that are advanced can compete with the private sector to boost the economy. Dodol, a product made by UMKM, is wrapped in modern packaging, but the marketing is ineffective, making it difficult to reach customers maximized. Therefore, it is desired that MSME actors can develop their abilities to use the sophisticated technology accessible so that they are able to advertise their goods more widely.
Keywords: Digital Marketing, Marketing, MSMEsFull Text:
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REFERENCE
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